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Advanced Typography / Task 3 : Type Exploration and Application


30.5.2022- 20.6.2022 (Week 10 - Week 13)
Cheryl Voo Yie Qi / 0349878
Advanced Typography / Bachelor of Design in Creative Media
Task 3: Type Exploration and Application

Lectures done in Task 1
Task 1 / Exercise : Typographic Systems & Type & Play
Task 2 (A) & (B) : Key Artwork & Collateral

Jumplinks:

INSTRUCTIONS



Task 3/ Type Exploration and Application
In task 3, I chose to use an existing font, and make it more readable than the original one. 

Fig 1.1, Lion Card font, https://elements.envato.com/lion-card-handmade-geometric-font-V26PBTF


Fig 1.2, Lion Card font, https://thehungryjpeg.com/product/3797096-lion-card-handmade-geometric-font


Fig 1.3, Lion Card font, https://textfonts.net/lion-card-handmade-geometric-font.html

The original font is already very creative and cute, however, at first glance at it, some of the alphabet and numbers are hard to understand the alphabet the author wanted to express. So I decided to work on my font using this font as a reference.

Then I did a very rough sketch:

Fig 1.4, Sketch


And I'm running out of ideas, then I thought maybe I'll get more ideas when I digitized it, so I digitized it in Illustrator. My first idea was to use the font to improve some boring kindergarten sign boards, but after the feedback session, Mr Vinod suggested I use it for kid's merchandise.

Fig 1.5, Digitized in Illustrator


Fig 1.6, With grids

Fig 1.7, Complete font in Illustrator

Then I copy and paste them into Fontlab 7 to generate the font. And also adjusted settings like kerning.

Fig 1.8, process in Fontlab 7


I named the font "Cub" because I wanted it to have related to the original font. 

Fig 1.9, Cub font, (14/6/22)


Applications
I'm using the font for kid's merchandise, and then I was planning to apply it on some t-shirts, tote bags, kid's sun hats and other kid's merchandise. 
Here are some of the experiencing processes in Photoshop:

Fig 1.10, Experiencing colours and font size

For me, the background patterns didn't work and blended well even though I changed different patterns, so I decided to keep them simple.

Fig 1.11, Experiencing colours and pattern background

Outcomes:


Fig 1.12, Baby socks, (22/6/22)


Fig 1.13, Cap, (22/6/22)


Fig 1.14, Baby onesie, (22/6/22)


Fig 1.15, T-shirt, (22/6/22)


Fig 1.16, Tote bag, (22/6/22)

Final Submission:

Link to font file: 
https://drive.google.com/file/d/1GnJ7CyoxMNZYCWhhIcxauxfsa57TsZug/view?usp=sharing

Fig 1.17, Final font -"Cub" JPEG, (15/6/22)


Fig 1.18, Final font - "Cub" PDF, (26/6/22)


Fig 1.19, Final Application PDF, (26/6/22)


FEEDBACK

Week 12
General Feedback: 
Make sure to know what are we doing, problem solving or experimental design.

Specific Feedback: 
Make sure all the alphabet's space are the same, can be used as kids fashion merchandise.

Week 13
Specific Feedback:
Can make more merchandise, "black" is not a kid's colour. Use primary colour instead of pastel colour. 

REFLECTION
Experience: 
This task sounds quite easy but it is hard to do, especially exploring the idea at first. I managed to come up with this current idea late. And the frustrating part is the application part, I found out some of the mock-ups require using 3D like kids' water bottles and lunch boxes, not sure is it my computer's problem, I searched online about the 3D feature in Photoshop, but unfortunately, I still couldn't do it. So I used other simple ones that did not require 3D features. 

Observation:
Designing fonts is not just designing them but also learning how to apply them, apply them in a suitable place is also important too. And I found out my style is boring as I'm afraid to make mistakes and not ready to jump out of my comfort zone. I'm going to try experimental more, and make interesting and creative fonts like others in the future.

Findings:
It is fun to have our own fonts, but it requires a lot of thinking too. Looking at lots of fonts online while I'm doing research, I'm impressed by their creativity and patience. Anyway, this task is fun overall actually, it's just frustrating when I'm running out of ideas and when things do not turn out well as I expected.

FURTHER READING

Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design by Kristin Cullen

Fig 2.1, Book Cover


Fig 2.2, On typefaces (pg 53)



Fig 2.3, Different type of typefaces (pg 54)

Typefaces exist in many shapes, which can make unending configurations. Anything imagined is available — from alphabetic and decorative to symbolic and experimental. With many choices, make quality selections and use what exists with discipline and skill.
Font has multiple definitions. In metal typesetting days, a font was a complete character set of a typeface in one-point size and style such as 12-point Centaur roman. A font can also describe family members comprising typefaces, such as light, regular, and bold.

Fig 2.4, Typefaces (pg 55)

Simple geometric shapes are the basis of Shape Font. Intended for use in headlines and titles, the typeface challenges legibility.

Fig 2.5, Typefaces (pg 56)

Hand-embossed business cards feature the Humanist serif typeface Centaur. Set solely in tracked uppercase, the typeface is elegant. 

Fig 2.6, Example - Business card(pg 62)

Old Style typeface Garamond pairs with Benton Sans. Garamond conveys spirited messages framed in colourful talk bubbles. The letterforms are warm and friendly.

Fig 2.7, Example - Protein drink (pg 63)





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