Advanced Typography / Task 2 (A) & (B) : Key Artwork & Collateral

May 20, 2022

Advanced Typography / Task 2 (A) & (B) : Key Artwork & Collateral

2.5.2022- 23.5.2022 (Week 6 - Week 9)
Cheryl Voo Yie Qi / 0349878
Advanced Typography / Bachelor of Design in Creative Media
Task 2 (A) & (B): Key Artwork & Collateral

Lectures done in Task 1
Task 1 / Exercise : Typographic Systems & Type & Play

Jumplinks:

Instructions
Task 2(A) / Key Artwork
Task 2(B) / Poster, Animated Invitation, Collateral
Feedback
Reflection
Further Reading

INSTRUCTIONS

Task 2(A) / Key Artwork

We are tasked to use the initial letters of our name to create a logo, and the key artwork should be related to a career. This key artwork will subsequently be used in Task 2(B).

I started by looking on the internet about different careers and trying to relate them with my initial letters (C, V, Y, Q), I thought it would be easier than just only trying to make them into a logo.

So I came up with some ideas:
Left 1: Inspired by QR code & Instagram logo (maybe IT jobs)
Left 2: Thinking of an archery club (but does not looks good hahah)

Right 1: Thinking of clothing brand/store (the "Y" looks like the collar part)
Right 2: Thinking of a party decoration supply store (a face with a party hat)
Right 3 & 4: Thinking of a lounge bar (cocktail shape)

Fig 1.1, Ideas (sketches)

After Mr. Vinod's feedback, I decided to work on the cocktail one (lounge bar), occupation: lounge bar manager. Then I started to digitize it, here are some of the progress:

Fig 1.2, Deciding on the size of the round shape on top

Fig 1.3, Experimenting with the colours and the direction of the gradient

I tried some neon colours and effects as I thought lounge bar opening hours are usually at night time till midnight, so I wanted to try it with neon to suit the vibe.

Fig 1.4, Experimenting with the colours

Final Submission

Fig 1.5, Final key artwork (Black and white version), 15/5/22

Fig 1.6, Final key artwork (Coloured version with white background), 15/5/22

Fig 1.7, Final key artwork (Coloured version with black background), 15/5/22

Fig 1.8, Final key artwork (Neon version), 15/5/22

Fig 1.9, Final key artwork (PDF), 15/5/22

Task 2(B) / Poster, Animated Invitation, Collateral

For the poster, I was aiming to create a neon theme poster to match the bar vibe. Here are some of the progress:

Fig 1.10, Experimenting with the neon effect

Fig 1.11, Experimenting with the wavy stripes for the background

Fig 1.12, Deciding the fonts (Chose both at the end,
chose the neon lighting one for "night" to magnify it)

Fig 1.13, Process deciding the compositions and others

Fig 1.14, First attempt final Poster, 19/5/2022

After feedback, my logo key artwork should be the point of the poster so I need to amend it, here are some of the processes:

Fig 1.15, Attempts

And here's the outcome:

Fig 1.16, Final Poster, 28/5/22

Fig 1.17, Final Poster (PDF), 28/5/22

Fig 1.18, Final Poster Simulation, 28/5/22

Fig 1.19, Final Poster Simulation (PDF), 28/5/22

For the Animated Invitation, I wanted to add the neon light flickering effect to the neon lights to match the poster. And here are some of the progress:

Fig 1.20, Using pen tool and mask to create the writing effect

Fig 1.21, Creating neon flickering effect using the opacity

Fig 1.22, Making the background (waving stripe thingy) looks like ribbons flowing

Here's the outcome:

Fig 1.23, Final Gif, 20/5/22

My original GIF's file was too large to embed in blog, the GIF above was a compressed version. So for a better view of it, I uploaded it to youtube as a video.

Fig 1.24, Final Animated Invitation Video, 20/5/22
(Adjust the video quality to 720p for better viewing)

For the collateral, I plan to design something that is related to the bar. Then I decided to design on beverage coaster and wine bottle.

Fig 1.25, Final Collateral (Beverage Coaster - white/black/neon), 20/5/22

Fig 1.26, Final Collateral (Wine bottle - white/black/neon), 20/5/22

Final Submission

Fig 1.27, Final Poster, 28/5/22

Fig 1.28, Final Poster PDF, 28/5/22

Fig 1.29, Final Gif, 20/5/22

Fig 1.30, Final Collateral (Beverage Coaster - white/black/neon), 20/5/2022

Fig 1.31, Final Collateral PDF (Beverage Coaster - white/black/neon), 20/5/2022

Fig 1.32, Final Collateral (Wine bottle - white/black/neon), 20/5/2022

Fig 1.33, Final Collateral PDF (Wine bottle - white/black/neon), 20/5/2022

FEEDBACK

Week 7

General feedback:
Think of the occupation before or after creating the key artwork. Use black and white before experimenting with other colours. Try to avoid using yellow as it doesn't stand out on a white background.

Specific feedback:
Think of the space and balance them, reduce the height of the cocktail.

REFLECTION

Experience:

Throughout the whole process, it was quite challenging and fun actually. The starting part is always hard and frustrating, especially since the two tasks are continuous, so need to work carefully and more challenging as I wanted to make it a beautiful work but my hands can't catch up with my mind so somehow there is a gap between the outcome and my imagination of how it should look like.

Observation:
The shapes of the logo should be relevant to our occupation or store, so people will be easy to understand what is our occupation or what is our store selling, etc.

Findings:
This task is actually what I thought we would do if we are working as designers, such as designing logos, posters, animated invitations and collaterals. This task was close to our life so I think it is a very helpful task that helps us explore and experiment, and it might be helpful to some of our future.

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Cheryl Voo Yie Qi (0349878)