Design Portfolio

22.4.2024 - 11.8.2024 (Week 1 - Week 16)
Cheryl Voo Yie Qi / 0349878
Design Portfolio / Bachelor of Design in Creative Media

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INSTRUCTIONS

INDIVIDUAL TASKS

Week 1 - 16
Other than preparing the showcase, we also have to submit some individual assignments as below:

• Digital portfolio link
• Showreel (max. 120 seconds, no less than 5 works, end frame – name, number, email, portfolio link)
• Resume/CV
• Name card

Digital portfolio link
www.behance.net/cherylvooyieqi

Final Showreel 

Vid 1, Showreel

Fig 1, Resume

Fig 2, Name card design (Front and back)

Fig 3, Name card design (Front and back_CMYK)

SHOWCASE PREPARATION

Week 1 (22/4/24)
We chose the teams we wanted to join and I chose to join the media team. Jia Yee is the leader, and the members are Kimberly, Veyhan, Se Jin, Lungga, and me, a total of six of us. 

Week 2 (29/4/24)

For the media team, our team leader (Jia Yee) assigned tasks for each of us, and most of the tasks were to generate ideas as it was just the beginning of everything. My tasks were:

• Find ideas for personal portrait designs
• Generate ideas for invitation post
• Generate ideas for guide to digital portfolio

Week 3 (6/5/24)
This week our team showed others the self-portrait shooting style ideas that we found based on the retro style that we voted for. Among the styles that we found, they voted for the American retro style. Then we continue to explore the idea.

Fig 4, Self-portrait style ideas

Week 4 (13/5/24)
This week our team showed others the American retro style idea that we explored on the outfit/dress code guide, props, and the photo filter we found. And also continue exploring the individual post ideas.

We also showed other committees the individual posts that we tried to do, and they chose the second-row ones with dark backgrounds, so we had to explore more on that to achieve the best version. Other than the CD, we also have to generate ideas on the cover page (album cover) for the individual posts. 

Fig 5, Self-portrait 

Fig 6, Self-portrait ideas (individual post)_Version 1

Week 5 (20/5/24)
This week we showed other committees the individual posts that we tried to do, and the second version of the self-portrait design ideas on the CD. After getting suggestions and feedback, we proceed to continue exploring other layouts too.

We had a test shoot this week before the official shooting day on week 7 to practice and make sure the shooting style was suitable, tried to explore the lighting position and the background as well to get the best result that could be used on the shooting day smoothly.

Fig 7, Initial individual post idea from Jia Yee

Fig 8, Individual post (CD)_Version 2

Fig 9, Test shoot

Fig 10, Test shoot

Fig 11, Test shoot

Week 6 (27/5/24)
This week we showed our progression in exploring the individual post (CD), we used the color palette that was decided for the showcase, to match the showcase more. In the end, the majority chose to have a colorful background for the CD instead of a dark background, so we continued exploring more on that after that.

We had a 2nd test shoot this week as well, to try out the sunset lamp with different color lighting for the CD album cover (individual post cover). But in the end, we gave up on this idea as there were lots of uncontrollable factors like it's hard to crop, not all the lighting looks nice on people, and there won't be too much difference when everyone's CD is put together, etc.

Fig 12, Individual post (CD)_Version 3

Fig 13, Individual post (CD)_Version 4

Fig 14, Experimenting album cover

Fig 15, Experimenting with album cover and CD

Fig 16, 2nd test shoot

Fig 17, 2nd test shoot

Week 7 (3/6/24)
We had a final individual post layout this week, and we decided to add signatures on the cover to make it more like an album cover. Before the shooting, our president and our leader had prepared and sent notes to everyone who was involved in the shooting to remind them to prepare themselves, props, and poses to ensure the shooting could go smoothly.

This week, we had a four-day shooting (without aircond :)) for the individual post for 44 students who were involved in the showcase.

Fig 18, Final individual post layout

  

   
Fig 19 - 22, Shooting day

Week 8 (10/6/24) - Week 10 (24/6/24)
These 3 weeks we focus on editing the individual posts using the photo from the photo shoot and also using the previous projects that others provided to include in the individual posts. We had a few times changed the guidelines for some details like text sizes, text, and content positions to make sure the outcomes were the same as there are 6 of us doing it.

Fig 23, Final Individual posts

Week 11 (1/7/24)

This week Jia Yee and I tried to explore the group photo post layouts. We also discussed the launching video ideas, everyone had suggested ideas for it, but in the end, we agreed on using Jia Yee's idea which was to have a storyline for the launching video instead of doing a simple launching video.

Fig 24, Group photo layout attempts

Fig 25, Launching video ideas from every team member

The initial idea of the launching video was about the main character rushing to deliver an important file to our showcase, and then the video content would be connected to the spot at the showcase.

Fig 26, A rough sketch drawn by Jia Yee (Launching video)

Week 12 (8/7/24)
This week we went to Ken Gallery to shoot some content for the launching video and also for other content as well. 

Fig 27, Shooting scene at the lift

Week 13 (15/7/24)

This week we were still shooting the content for the launching video at our team member's house (thanks Lungga :)) and at campus too.

Vid 2, Launching video shooting

Vid 3, Launching video shooting

Week 14 (22/7/24)
This week I did the "How to get there" post and revised a few versions to get the best results. And we also took a few shots again for the launching video as the previous ones didn't work well.

Fig 28, How to get there post

Vid 4, Route to parking (How to get there post)

Vid 5, Retake shots for launching video

Week 16 (5/8/24)

Everything is done and prepared for the showcase :)

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REFLECTION

Over the past 14 weeks, it's been fascinating to see how a group of around 20 people came together to create this showcase from the ground up. As a member of the media team, it’s been an amazing experience to witness our project evolve from 0% to 100% completion. Even now, with the showcase just two days away, it still feels surreal. It's hard to believe that something we've invested so much time and effort into is about to become a reality. 

I believe that most of us have dedicated countless hours and put a lot of effort into the showcase because we all want the showcase to run smoothly and be something everyone enjoys and loves. This was all done while we were also working on our major projects.

As we reach the end of this journey, I want to acknowledge the incredible work everyone has done in their roles. I’m especially grateful to my groupmates and our team leader, who did an outstanding job leading us and contributed the most within the media team. I also want to give a special thanks to our president, Britney. Working with her as both a friend and colleague, I’ve seen firsthand how hardworking she is. She truly wanted the showcase to run smoothly and put in her best effort to ensure everyone was happy and loved the event. But as they say, 'the greater the position, the greater the responsibility.' I hope everyone enjoys the showcase and perfectly shown their hard work through this showcase.