Collaborative Design Practice / Task 2
19.9.2023 - 03.10.2023 (Week 4 - Week 6)
Cheryl Voo Yie Qi / 0349878
Collaborative Design Practice / Bachelor of Design in Creative
Media
Task 2 / Brainstorming to ideate a solution for the problem statement
INSTRUCTIONS
Task 2 (Project Document)
Ideation
(The reality check on value, needs, challenges and barriers)
- What are the values for the targeted audience?
- What needs are addressed?
- What are the challenges to be faced?
- What barriers are there that opposes?
Describe the Idea
(A conceptual description for the idea that is generated. This will
be
repeated for every idea.)
- Concept name
- Visual references and idea generated
- How does it work?
- One sentence concept description
- What does it involve, both in building and using it
- What we hope to learn more of through this idea?
RESEARCH
For the website part, we did some research and found some references
online, to learn more about layout designs and color schemes. We added
them to our miroboard:
Fig 1.1, References in Miro board
Fig 1.2, References
Fig 1.3, More References
PROCESS
Week 4
We are focusing on the logo this week since the business school needs that first.
Fig 1.4, Logo attempts
We are focusing on the logo this week since the business school needs that first.
Fig 1.4, Logo attempts
As for the website, we listed out what would we include in our websites and started finding references online:
Fig 1.5, Website pages
Week 5
This week we informed our collaborators about the reusable packaging idea from Siew Ni and Vernice. Our collaborators like the cylinder packaging, but it might be over budget. So they designed a new normal packaging, but the inner side of the packaging will be the instructions or information about the product.
Fig 1.6, Cylinder packaging
Fig 1.7, Revised packaging
Fig 1.8, Packaging references
For the website, we were informed that we don't have to create every single page for the website like the payment page for purchasing the product. So we did some wireframes in Figma, and still exploring more to create the website for the product.
Fig 1.9, Wireframes attempts
We also did a website flow chart to show how our website flow will be.
Fig 1.10, Website flow chart
Week 6
We presented our progress in everything to our collaborators from business
school this week.
FEEDBACK
Week 4
- This week might need to push harder on the logo since the business
school wanted it before next Monday.
- The logo needs more try to make it better.
- The logo moodboard seems a bit serious, don't forget the requirement
of minimalist and playful.
- The website's wireframe and color palette should be done before next
week.
- Remember to keep the consistency of all your designs and solidify the
art direction to make everything consistent.
Week 5
- Have to refine the logo.
- We should sit down and decide on the art direction together as a team.
- Explore more about the website.
- Have to decide on the typeface before doing the website and others.
Week 6
- It is good to have secondary colors for our clients to see
- It's also nice to show the typeface chosen with a specimen to show how the two typefaces are going to look together.
- Logo is still in the process of refining, need to work quickly on that.
- Graphic elements look interesting and have potential, yet to see how they apply to our designs.
The website is good to have a side map as well, so we will be clear about what are we designing.
- Generally is well organized, continue to work and communicate with business school students.
NEXT COURSE OF ACTION
Week 4
Work on the logo, website wireframes, moodboard and solidify the art direction.
Week 5
Keep working on the things that we are doing, then the project document and the presentation for next week submission.
Week 6
Work on the website, promoting videos, packaging, etc.
SUBMISSION
Here's the final presentation and project document:
REFLECTION
Experience
We have been busy these past few weeks as we had quite a few assignments due. We did have not much time to do the stuff for this module, so ended up we being quite delayed with our designs. But I can tell that everyone was trying to do their best to do their part in these few weeks.
Observation
Throughout these weeks, I still felt that communication is very
important for example we would prefer to have a meeting together using Discord with the business school instead of texting in WhatsApp. If we are only texting using WhatsApp, we might have a lot of confusion and improper communication, for example, the poster and banner were supposedly our work but ended up being SOMAC's work, so luckily we asked a few times before we started to finalize what should we(tds) do for their product.
Findings
Overall I found out that other than teamwork, time management is also an important thing that we have to manage. Especially since we have multiple modules going on at the same time, we have to allocate our time for each module to balance the workload. And that's the thing I have to learn to manage my time wisely.
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