Collaborative Design Practice / Task 1
29.8.2023 - 12.9.2023 (Week 1 - Week 3)
Cheryl Voo Yie Qi / 0349878
Collaborative Design Practice / Bachelor of Design in Creative
Media
Task 1 / Empathy Map and Problem Statement
INSTRUCTIONS
Task 1
Introduction
Project Name
Group Members
Areas of Expertise
Defining the Challenge
Creating the Project Plan
What will we work to produce?
What constraints will we need to manage?
What measure and indicators will help us know our ideas are
successful?
The Project Brief
Write a short ‘brief’ that clarifies the challenges/problem to be
address. It should be clear and concise allowing one to understand its
content as it is addressed . Include supporting ideas/thoughts that
reflect an understanding of the challenges/problems and where/how design
has the opportunity to provide a solution.
Challenge Analysis
Capture the assumption and questions.
What we know?
What we believe we already know about this challenge?
What we would like to learn more about?
The Target Audience
Who will we be designing for?
Consider the core audience and extended audience.
RESEARCH
Pros of using bamboo cups:
- Reducing Unnecessary Waste
- Save money
- Reduces Deforestation
- Keeps Billions Of Cups Out Of Landfills
- Long-lasting and Reusable
- Non-toxic and BPA free
- Highly Durable
Competitors
1. MAGS PREMIUM GIFTS (Malaysia)
2. Ocean Republic (Vietnam)
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Fig 1.2, Ocean Republic Facebook page,
https://www.facebook.com/OceansRepublic
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Fig 1.3, Ocean Republic Website,
https://www.oceansrepublic.org/bamboo-products
3. Ecocupy
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4. Bamboo Bamboo
Other Potential Competitors in the Malaysian Bamboo Cups
Industry:
Bamboo Village Malaysia:
Bamboo Village Malaysia is a notable company that produces a range of
bamboo-based products, including bamboo cups. They emphasize
sustainability and eco-friendliness in their product line.
Bambusa:
Bambusa is a Malaysian brand that specializes in bamboo-based
products. They offer various bamboo tableware items, including bamboo
cups and plates.
Green Home Malaysia:
Green Home is a company that focuses on eco-friendly and sustainable
products. They may offer bamboo cups alongside other environmentally
friendly alternatives.
Local Artisans and Craftsmen:
In addition to established companies, local artisans and craftsmen
may produce handmade bamboo cups, often with unique designs and
customization options.
Imported Brands:
While not direct competitors, imported brands of bamboo cups may also
be available in the Malaysian market. These could come from countries
with well-established bamboo product industries, such as China or
Vietnam.
E-commerce Platforms:
Online marketplaces like Lazada and Shopee often feature a variety of
bamboo cup brands and sellers, both local and international. These
platforms can provide consumers with a wide selection of bamboo
cups.
Market Overview
The use of eco-friendly and sustainable products has been on the rise in
Malaysia, driven by increasing environmental awareness among consumers.
Bamboo cups fall under this category and have gained popularity as an
alternative to single-use plastic and disposable cups.
PROCESS
Week 1
In the first week, we were informed that we were going to collaborate
with Taylor's Business School, and then we were given a chance to choose
from 4 random numbers that indicated 4 different topics. Originally I was
teamed up with Rachel, Brigita, Javin, and Siew Ni. However, we were
informed that there were 3 topics left since one of the groups from the
business school decided to drop the module, so our group is joining the
other group. So Siew Ni and I are joining team 2 with Evaleez, Cecilia,
Britney, and Jo Min, collaborating on the project: Green Earth Movement
(G.E.M), which is working on bamboo cups.
So we start by asking our collaborators from business school some
detailed questions about the product to get everything right before
everything. Then we start by doing some research, personas, art direction,
and survey questions.
Fig 1.7, Progress in Miro
Week 2
This week we finalized the survey questions and distributed them to get
responses. We had a meeting with our collaborators from the business
school and discussed the products's pricing which we thought was a bit
pricy. After that, we also worked on the project document and prepared
slides for the presentation next week.
Week 3
We presented our idea to our collaborators from business school this
week.
FEEDBACK
Week 1
Since it is the first week, we didn't receive any feedback. Anyway, Ms.
Lilian mentioned completing the weekly assessment every week and recording
the project's process in our blog.
Week 2
This week we updated Ms. Lilian about our progress with research, survey
draft questions, personas, and some art direction, and Ms. Lilian gave us
some suggestions too.
Besides, we also updated Ms. Lilian about some information we got from
the meeting with the business school, and we mentioned that the price of
the bamboo cup was too expensive, and she suggested we discuss the price
with the business school again to make the price more reasonable since
there are cheaper cups online.
We have to distribute the survey this week to get responses for further
work before next week like the empathy map, problem statement, and
presentation.
Week 3
Miss Lilian mentioned that our problem statement is too general and inaccurate, so we might have to change that. Other than that, the survey is more focused on Gen Z, and not really related to our personas.
Miss Lilian mentioned that our problem statement is too general and inaccurate, so we might have to change that. Other than that, the survey is more focused on Gen Z, and not really related to our personas.
NEXT COURSE OF ACTION
Week 1
Work on research, personas, and survey questions to distribute next
week.
Week 2
Spread the survey to get responses and analyze them. Then start on the
empathy map and problem statement. After that, prepare the slides for the
presentation next week.
Week 3
Work on the cup design, logo, website, poster, etc.
SUBMISSION
Here's the final presentation:
REFLECTION
Experience
This module feels like a minor project from the previous semester, both
of them need to collaborate with others. And until now which is week 3,
everything feels like kind of rushing since the business school is having
their deadlines so we have to prepare for the things they wanted for their
submissions like logo and stuff.
Observation
Through these three weeks, I observed that communication is very
important as we are collaborating with the other schools, so we have to
communicate with them every week to confirm and update every detail about
the projects.
Findings
Overall I found out that teamwork is the most important thing as we have to
work as a group to deal with our clients. Especially since we are from
different specializations, teamwork is particularly important.
And I'm lucky to be in a very nice team with a bunch of amazing people
:)
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