Art Direction
30.8.2022- 29.11.2022 (Week 1 - Week 14)
Cheryl Voo Yie Qi / 0349878
Art Direction / Bachelor of Design in Creative Media
LECTURES
Week 1
Week 2
Week 3
Week 4
INSTRUCTIONS
Week 1
We were tasked to observe while playing the games (Among us and goose
goose duck), and identify which visual parts of the games were good and
bad. Compile our findings on the miro board and present them next week.
My
groupmates are Jia Yee and Vernice, we chose to present with ppt, and
here's our findings and presentation slides:

Fig 1.1, Our findings on miro board, https://miro.com/app/board/uXjVPb_x73Q=/
Fig 1.2, Final game observation presentation
Week 2
Today we presented last week's task, and then we need to
start generalising the theme/art style for the new art direction.
After
discussion, we have some ideas for our art styles and theme:
Week 3 & 4
We have to compile our existing research and visuals according to the factors and
determine the stylisation for our re-make in our miro board. Then the
presentation should also include the logo, typeface, colour schemes,
characters, environment design, UI/UX interface, and buttons of our new
among us.
Fig 1.5, Final proposal presentation
Week 7
Self-directed
Week 8
Independent learning week
Week 9
We are going to present our latest progression
today, and our group decided to present straight from our miro.
Our
latest progression includes the players' interfaces, waiting room, landing
page, logo, characters, and map. We transferred them from sketches to
Adobe Illustrator and continue work on them.
After that, we are going
to focus on the tasks and the environment design.
I'm the one in charge of the interface part, after we discussed it and we
decide to make the main page interface, waiting room interface, and the
interface when players are playing.
We tried different colour
schemes for the background. Miss Anis gave us some suggestions about the
progress egg could be changed into a progress bar to make it more visible
and also the width of the strokes should be consistent. We took these
suggestions and revised ours (can see them in the week 11 progress
check).
Week 10
Self-directed
Week 11
We presented our latest progression this week, we
revised our main page design, updated our map design, and did 6 tasks
for our game (Chick the Bot).
We revised the progress bar and the strokes based on feedback in week
9. Then we improved the main page design and added backgrounds to the
interfaces.
We added the characters from the game instead of having normal chicks,
and the lighting from the UFO is used to emphasize the "PLAY"
button.
Tasks:
Players need to grab the target character based on the target shown in the middle of the claw machine.
Players need to sort the colours in separate tubes.
Players need to stack up 3 haystacks to complete the task.
Week 12
Here's the final presentation:
FEEDBACK
Week 2
General feedback:
All groups did a great
job on observation.
Week 9
Specific feedback:
- Players' Interface:
The "progress egg" might not be visible on the phone since it is small,
can change it back to a normal progress bar.
- Landing page: Be careful of the consistency of the art style, for example, the chicks and the ufo outline width are not the same.
REFLECTIONS
It was very interesting to create our own games in this module, but also would be quite hard for us as it is our first time creating our own new among us. Throughout this module, I learned that art direction is important in the process of designing as it is necessary to have a direction while designing. Other than that, I also learned more about teamwork, the reason why our progress went smoothly is that we divide our job clearly and helped each other during the design process. Lastly, I wanted to thank my teammates (Jia Yee and Vernice) as they contributed a lot to the design process and also helped me a lot as it is my first time being a group leader.
Appreciate having them as my teammates :)























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