Typography / Task 2: Typography Exploration and Communication
24.9.2021- 15.10.2021 (Week 5 - Week 8)
Cheryl Voo Yie Qi / 0349878
Typography / Bachelor of Design in Creative Media
Task 2 / Typography Exploration and Communication (Text formatting and
Expression)
LECTURES
Lectures 1- 6 are in Typography / Task 1: Exercises
INSTRUCTIONS
Task 2 submissions must include the following:
- Layout Research
- Sketches
- Digital Progression
- JPG submission (300dpi, grayscale, max quality)
- PDF embedded
Others:
- Font size (8–12)
- Line Length (55–65/50–60 characters)
- Text Leading (2, 2.5, 3 points larger than font size)
- Ragging (left alignment) / Rivers (Left Justification)
- Cross Alignment
- No Widows / Orphans
EXERCISE
Layout ResearchI searched online to look for ideas for my layout. Here are some of them:
Fig 2.2, layout designed by Yik Ru Wong, https://www.coroflot.com/yik-ruwong/Magazine-Layout-Design
Sketches
These are my sketches at first, the text I have chosen is " Be
good, Do good, Follow the code".
Fig 2.5, sketches (27/9/2021)
I chose 3 from 6 of them to continue the following process — the
digital progression, to see whether is it look fine and worked
well.
Digital Progression
I use the 3 layouts that I chose and I used them in Indesign for this exercise.
I use the 3 layouts that I chose and I used them in Indesign for this exercise.
Fig 2.6, After adjusting , (6/10/2021)
Fig 2.7, After adjusting, (6/10/2021)
Fig 2.8, After adjusting, (6/10/2021)
JPG Submission
Fig 2.9, JPG submission 1, (6/10/2021)
- Typeface: Univers LT Std (45 Light)/ (65 Bold)
- Font size:12
- Line Length: 40–50 characters
- Text Leading: 14.5pt
Fig 2.10, JPG submission 2, (6/10/2021)
- Typeface: ITC New Baskerville Std (Roman)/ (Bold)
- Font size:12
- Line Length: 40–50 characters
- Text Leading: 14 pt
Fig 2.11, JPG submission 3, (6/10/2021)
- Typeface: Futura Std (Light) /(Heavy)
- Font size:11
- Line Length: 30–40 characters
-
Text Leading: 13.5 pt
After Mr. Vinod and Dr. Charles's feedback, I did a revised
version, I tried to combine Fig 2.9 and Fig 2.11 for a better
submission but it did not turned out well so I made another one
for submission.
Fig 2.12, Final JPG submission , (7/10/2021)
- Typeface: Univers LT Std (45 Light)/ (65 Bold)
- Font size:12
- Line Length: 40–50 characters
- Text Leading: 14 pt
Submission in PDF file
Fig 2.13, PDF submission, ( 7/10/2021)
FEEDBACK
Week 6 (1/10/2021)
General feedback:
Body text should have same line lengths, the shape of the layout
should be not too complex.
Specific feedback:
Make sure to achieve cross alignment.
Week 7 ( 8/10/2021)
Specific feedback: Mr. Vinod gave feedback to my submission and he
thought that for Fig 2.9, line length is good but the idea for Fig 2.11 is better, try to
combine the two in one for better submission.
REFLECTION
Experience : For task 2, I think it is quite difficult since I use
Adobe Indesign for the first time. There is still a lot for me
to discover besides watching lecture videos. It might be
difficult for me but it is interesting to learn working on a
text.
Observation : Doing a sketch before start doing it is very helpful, it
helps me clearly know what layout I'm going for and can try
sketching different layout for more options.
Finding : While doing Task 2, I spend quite a lot of time figuring out
which layout should I use because I found out that my ideas are
not so strong as others. So I chose the first layout which has a
stronger idea than my other layout.
FURTHER READING
I.D.E.A.S Computer Typography Basics
by David Creamer.
Fig 3.1, Cover of the book
Character and word spacing
Kerning
Kerning
Inter-character spacing, known as kerning.
- Creates a more pleasing look to the text
- Certain letter combinations may require manual adjustments (lowercase/ uppercase letters)
Fig 3.2, Kerning (Pg 12)
The adjustment of word spacing is called Tracking.
- The main purpose is to make the type fit a required space without altering the type size or line spacing.
- It can be negative, making the words closer together.
- It can be positive, making the words farther apart.
- An important use of tracking is to fix a single word at the end of a paragraph.
Fig 3.3, Tracking (Pg 13)
Paragraph alignment
- Alignment refers to the side of the page or column with which the text is even.
- Most body text is either flush left or justified.
- Headlines and subheads are normally flush left or centered.
- Forced justified is rarely used
- Flush right should only be used for design purpose
Fig 3.4, Paragraph alignment (Pg 19)
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